CASS Global completed an illustrious but demanding mission – providing security to multiple Grammy-nominee Hunter Hayes and his entourage as he embarked on a successful Guinness World Record attempt to play the most number of live shows. While the previous record stood at eight shows by the Flaming Lips, Hunter planned to perform 10 live shows in 10 cities spanning six states within a 24-hour period. Hunter embarked on this program to raise awareness of child hunger in collaboration with the Child Hunger Ends Here program of ConAgra Foods.
CASS Global handled the mighty logistics involved in performing at the Good Morning America show in New York City, then Boston, Worcester, Providence, New London, New Haven, Stamford, South Orange, Asbury Park and Philadelphia. The other supporters of the campaign were Proctor & Gamble, Martin Guitar – for whom Hayes is brand ambassador, and whose guitar Hayes used for the world record attempt, Ahold USA and Mercedes-Benz USA which was the official car for the campaign.
The logistics of the travel and performances, the immense popularity of Hayes, and the travel through populated areas presented immense security challenges for the entourage. The fact that Hayes wanted to shake hands with his fans whenever he could, posed a risk not only to security, but also to keep the schedule. The schedule had to be maintained for the record to be broken. However, the campaign was soon running ahead of schedule on account of the integration of the various cogs of the logistics wheel, of which CASS was a vital one.
CASS gave its bodyguards and operatives 180-page operations order detailing everything including vehicle routes and things to do when any of the crew members fell sick. So great was the attention to detail that lines were also chalked on the road for ensuring that the buses carrying Hayes and the crew arrived and parked at precise spots.
Another area where CASS Global’s innovative functioning saved the day was in shooting videos in real time of the locations and the route through which the entourage would be traveling. The videos were fed to CASS’s command element which directed the entourage. This helped avoid potential traffic jams and improve security in areas where local security was found lacking.
CASS Global proved once again that it offers more than security, in this case it was their contribution to a world record.